Zack Darling Creative Associates » logos http://www.zackdarling.com Fine art, graphic design, web development, event production, festival management, creative technologies, social networking, DJ music, photography, ramblings & antics. Mon, 26 Jul 2010 23:12:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 HydroPacific’s New Look http://www.zackdarling.com/2009/11/06/hydropacifics-new-look/ http://www.zackdarling.com/2009/11/06/hydropacifics-new-look/#comments Fri, 06 Nov 2009 06:18:29 +0000 Zack Darling http://www.zackdarling.com/?p=379 One of my favorite new clients is HydroPacific – a gardening supply store in Ukiah and Cloverdale. They’ve been wonderful people to work with and I’m really enjoying the project. We’re currently working on a mid-sized online store with over 2,000 products. We’re photographing every one and building the e-commerce system for them now. The design is looking good and I look forward to sharing it with you all when it’s done. Very exciting.

For now, I can share with you some other design work we just completed. HydroPacific has had strong branding from the first opening of their store, but the time has come to help them take it to the next level. Here are a number of examples of some new designs I just completed for them.

Screen shot 2009-11-05 at 10.02.50 AM ]]> http://www.zackdarling.com/2009/11/06/hydropacifics-new-look/feed/ 0 The Penofin Rebranding Process http://www.zackdarling.com/2009/11/06/the-penofin-rebranding-process/ http://www.zackdarling.com/2009/11/06/the-penofin-rebranding-process/#comments Fri, 06 Nov 2009 05:49:45 +0000 Zack Darling http://www.zackdarling.com/?p=361 I completed these designs a while back, but wanted to share a process I enjoy where I polish up and give a facelift to an already existing logo. I’ve been working with Penofin since mid 1997 and would have to say they’re my oldest corporate client. Great company, great product, great people to work with.

Here is what their logo looked like for many years:

Screen shot 2009-11-05 at 9.11.04 PMScreen shot 2009-11-05 at 9.38.19 PMScreen shot 2009-11-05 at 9.11.09 PMScreen shot 2009-11-05 at 9.38.27 PM

This is what the final logo looked like after the re-branding process:

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Nothing like some effects and polishing to bring out the beauty of an already-effective brand!

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