Zack Darling Creative Associates » logos

Christy’s On The Square

Zack Darling — Fri, 24 Sep 2010 23:54:05 +0000

When restaurant entrepreneurs Amos Flint & Justin Pidgeon decided to renovate and re-launch one of the nicest spots in downtown Santa Rosa, they came to ZDCA for their new look. We worked with them to develop the Christy’s On The Square brand identity, original illustration (drawn by SR’s tattoo guru, Joe Leonard), custom leather-bound menus with embossed brass emblems and an iconic backlit sign above the entry.

The idea behind the project was to return this historic downtown location to it’s elegant past as The Topaz Room – a sophisticated and fashionable bar & restaurant started in 1945. We worked to give a respectful nod to the turn of the century woman, Christy. Christy embodied all that was beautiful in the early 1900′s, similar to the iconic American Gibson Girl. The result was an image and brand that matched the graceful and dignified women of the times.

Visit the site at www.christysonthesquare.com

We are happy to report that since their opening, Christy’s On The Square has become one of the most popular spots in all of Santa Rosa. If you plan on visiting on a weekend night, be sure to come early as they usually reach capacity quickly.

We built the website using WordPress so the client can continually change their own menu, upload pictures, add blog postings and easily edit the site as needed.

HydroPacific’s New Look

Zack Darling — Fri, 06 Nov 2009 06:18:29 +0000

One of our favorite new clients is HydroPacific – a gardening supply store in Ukiah and Cloverdale. They’ve been wonderful people to work with and I’m really enjoying the project. We’re currently working on a mid-sized online store with over 2,000 products. We’re photographing every one and building the e-commerce system for them now. The design is looking good and I look forward to sharing it with you all when it’s done. Very exciting.

For now, I can share with you some other design work we just completed. HydroPacific has had strong branding from the first opening of their store, but the time has come to help them take it to the next level. Here are a number of examples of some new designs I just completed for them.

The Penofin Rebranding Process

Zack Darling — Fri, 06 Nov 2009 05:49:45 +0000

I completed these designs a while back, but wanted to share a process I enjoy where I polish up and give a facelift to an already existing logo. I’ve been working with Penofin since mid 1997 and would have to say they’re my oldest corporate client. Great company, great product, great people to work with.

Here is what their logo looked like for many years:

This is what the final logo looked like after the re-branding process:

Nothing like some effects and polishing to bring out the beauty of an already-effective brand!