Zack Darling Creative Associates » design

GeoPlanter Graphics & Illustrations

Zack — Thu, 17 Mar 2011 22:15:18 +0000

ZDCA worked extensively with GeoPlanter company to create striking illustrated marketing materials for their GeoPot, GeoPlanter and . Designs have included logo re-branding, product illustrations, billboards, vehicle wraps and other custom assets. We found the digital illustration portion of this project to be particularly exciting as the process of creating vector illustrations of a product that mostly consisted of black fabric challenging and rewarding. Take a look at some of these materials we’ve created for their various products; GeoPot, GeoPlanter and Flow Systems.

Plant It Water

Zack — Tue, 08 Mar 2011 20:57:29 +0000

When one of your product designs reaches the market as a popular item one store shelves, it feels good. We’re happy to announce that Plant It Water has officially launched and will be being carried in a number of stores and supermarkets soon. They will be in all Whole Foods Markets and in other stores around the West Coast.

Plant It Water is a fantastic purified water that offers an conscious alternative to plastic water bottles that are cramming up our landfills. These recyclable paper bottles are made from recycled materials. Furthermore with each bottle purchased a tree is planted in deforested areas with via Trees For The Future. As if that weren’t enough, when you buy a bottle they also make a donation to A Single Drop which helps impoverished people around the world have access to clean drinking water. It’s great to see new businesses taking a conscious role in helping our struggling planet and people.

We worked with them for many months to design a packaging that would be inviting and appealing when sitting on the busy shelves of the supermarket beverage aisle.

Rocknsocks.com: Retail & Wholesale Online Catalog

Zack Darling — Wed, 20 Oct 2010 21:32:30 +0000

We’re happy to announce that we’ve recently launched a new full-service e-commerce website for our friends at RockNSocks. When they initially came to ZDCA, they wanted a full visual and functionality upgrade to their existing site. We brought their online sales and inventory management systems from a ZenCart application to Magento, and re-built their shipping and accounting process from the ground up. Creatively we built upon the funky fun theme started by their previous designer and added another level of dimension, form and interactivity. We chose to break free of the typical e-commerce shopping site template style and re-created the site architecture by bringing the shopping cart, search, wishlist, account and other useful shopping tools into the top nav bar. This allows a convenient way for the visitors to see what’s in the cart at any time without stepping on the design or carrying you to another page.

This is a good example of our fully customized database-driven e-commerce website products. If you’re looking to take your products online and dazzle your customers with a beautiful shopping experience, let’sget started!

The winter time is coming! What better time of year to treat yourself to some “Eco-Fabulous” environmentally friendly regenerated cotton blend socks! Please drop by and shop around!

Check out the site at: www.rocknsocks.com

Bikram Yoga Brochure

Zack Darling — Tue, 09 Mar 2010 16:45:39 +0000

Here’s a brochure design we created for Bikram Yoga of Santa Rosa. Great studio and really nice folks. Highly recommended!

www.bikramyogasantarosa.com

The Hydro Pacific Web Campaign

Zack Darling — Tue, 09 Mar 2010 16:31:22 +0000

In an effort to speak to the motivating influences of Hydro Pacific’s demographic, we needed to create an ad that was creative and edgy enough to draw new visitors to the web store. Many of today’s indoor gardner magazines are urban, grungy and punchy with a twist of organic hippie. With that in mind we designed this campaign.

Be sure to check out www.hydropacific.com

Emerald Cup Poster

Zack Darling — Tue, 10 Nov 2009 23:36:09 +0000

The Emerald Cup is a benefit event in the northern hills of Mendocino County where they celebrate herbal living. Northern California definitely has it’s own idea of what it means to “go green.” This was a fun project to design as I was able to integrate ganja imagery into a stoic, competitive, championship trophy design. It’s not often you’re asked to surround your designs with pot leaves and I enjoyed the opportunity.

HydroPacific’s New Look

Zack Darling — Fri, 06 Nov 2009 06:18:29 +0000

One of our favorite new clients is HydroPacific – a gardening supply store in Ukiah and Cloverdale. They’ve been wonderful people to work with and I’m really enjoying the project. We’re currently working on a mid-sized online store with over 2,000 products. We’re photographing every one and building the e-commerce system for them now. The design is looking good and I look forward to sharing it with you all when it’s done. Very exciting.

For now, I can share with you some other design work we just completed. HydroPacific has had strong branding from the first opening of their store, but the time has come to help them take it to the next level. Here are a number of examples of some new designs I just completed for them.

The Penofin Rebranding Process

Zack Darling — Fri, 06 Nov 2009 05:49:45 +0000

I completed these designs a while back, but wanted to share a process I enjoy where I polish up and give a facelift to an already existing logo. I’ve been working with Penofin since mid 1997 and would have to say they’re my oldest corporate client. Great company, great product, great people to work with.

Here is what their logo looked like for many years:

This is what the final logo looked like after the re-branding process:

Nothing like some effects and polishing to bring out the beauty of an already-effective brand!

Sea of Dreams Teaser Poster

Zack Darling — Thu, 17 Sep 2009 21:50:28 +0000

I was happy to discover that the producers of Sea of Dreams sat down and considered a number of various designers in the music industry for this year’s campaign and they chose me! I haven’t designed the S.O.D. poster since 2005 and I’m excited to be a part of this project once again. Here’s the teaser poster that I created last night.

Also, here’s another Art Nouveau version I created that they didn’t end up going with – but I did like anyway.

This is the final version that they chose. It's a glimpse of what's to come for the full campaign.

Although I love the Art Nouveau look, they didn't feel it fit the event. Ah well... someday I'll get to do a Nouveau design!

Blossoms of beer…

Zack Darling — Thu, 26 Mar 2009 06:32:32 +0000

Here are some designs I just completed for Hopmonk. The event coincides with Sebastopol’s Apple Blossom Festival (thus the apple tree in the background). I’ve never gone for that ‘ye old beer pub’ design look before, but very much enjoyed it. I hope you do too!