Bikram Yoga of Santa Rosa Rebranding
Posted by Zack Darling | Filed under Art & Design
My wife and I love going to the 7th St. Bikram Yoga studio in Santa Rosa. I’m working with them to re-brand their current look. We’ll be doing new cards, brochures and a whole line of apparel. Here is the first round graphics I created.
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Tags: Art & Design & Design, branding, Graphics, logo, yoga
Plant It Water hits the market!
Posted by Zack Darling | Filed under Art & Design
It’s wonderful when one of your product designs reaches the market as a real item in the stores. I’m happy to announce that Plant It Water has officially launched and will be being carried in a number of stores and supermarkets soon. They will be in all Whole Foods Markets and in a number of other stores around the West Coast.
Plant It Water is a fantastic purified water that offers an conscious alternative to plastic water bottles that are cramming up our landfills. These recyclable paper bottles are made from recycled materials. Furthermore with each bottle purchased a tree is planted in deforested areas with via Trees For The Future. As if that weren’t enough, when you buy a bottle they also make a donation to A Single Drop which helps impoverished people around the world have access to clean drinking water. It’s great to see new businesses taking a conscious role in helping our struggling planet and people.
I worked with them for many months to design a packaging that would be inviting and appealing when sitting on the busy shelves of the supermarket beverage aisle. Please comment below and let me know what you think!
These pictures are also a good example of my product photography.
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Tags: branding, design, Graphics, industrial design, product design
HydroPacific’s New Look
Posted by Zack Darling | Filed under Art & Design
One of my favorite new clients is HydroPacific – a gardening supply store in Ukiah and Cloverdale. They’ve been wonderful people to work with and I’m really enjoying the project. We’re currently working on a mid-sized online store with over 2,000 products. We’re photographing every one and building the e-commerce system for them now. The design is looking good and I look forward to sharing it with you all when it’s done. Very exciting.
For now, I can share with you some other design work we just completed. HydroPacific has had strong branding from the first opening of their store, but the time has come to help them take it to the next level. Here are a number of examples of some new designs I just completed for them.
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Tags: Art & Design, branding, design, logos
The Penofin Rebranding Process
Posted by Zack Darling | Filed under Art & Design
I completed these designs a while back, but wanted to share a process I enjoy where I polish up and give a facelift to an already existing logo. I’ve been working with Penofin since mid 1997 and would have to say they’re my oldest corporate client. Great company, great product, great people to work with.
Here is what their logo looked like for many years:
This is what the final logo looked like after the re-branding process:
Nothing like some effects and polishing to bring out the beauty of an already-effective brand!
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