The Penofin Rebranding Process

Posted by Zack Darling | Filed under Art & Design

I completed these designs a while back, but wanted to share a process I enjoy where I polish up and give a facelift to an already existing logo. I’ve been working with Penofin since mid 1997 and would have to say they’re my oldest corporate client. Great company, great product, great people to work with.

Here is what their logo looked like for many years:

Screen shot 2009-11-05 at 9.11.04 PMScreen shot 2009-11-05 at 9.38.19 PMScreen shot 2009-11-05 at 9.11.09 PMScreen shot 2009-11-05 at 9.38.27 PM

This is what the final logo looked like after the re-branding process:

PENOFIN Logo.aiPENOFIN Logo.aiPenofin_Logo_V2.3_ZDPenofin_Logo_V2_ZD

Nothing like some effects and polishing to bring out the beauty of an already-effective brand!

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Permalink | November 6th, 2009

2 Responses to “The Penofin Rebranding Process”

  1. MELISSA Says:
    March 2nd, 2010 at 3:31 pm

    Hi… nice job on this… why are there so many different color logos? Don’t most companies have just 1 color?

  2. Zack Darling Says:
    March 2nd, 2010 at 5:11 pm

    Yes. Generally they do pick only one. These are examples of various treatments I presented to the client. They picked only one of these. They do have a number of various logos in various colors, however as their product lines are defined by the color can they use. Here’s a link to a photo I took of their entire product line, most of which I designed: http://www.zackdarling.com/wp-content/gallery/designs/large.jpg

    Thanks for commenting!

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